Logo & Media Kit

Please see the link below to download our logo files for use in your fundraising projects. To be sure our visual message stays consistent and recognizable across different mediums, please use the logo within the following guidelines:

Using the Logo: Guidelines

BWS_LogoB_Updated_V2 copy-01.png
  1. Do not distort, stretch, compress, or warp the logo.
  2. Do not alter the logo colors.
  3. Do not turn, rotate, or flip the logo (keep it upright).
  4. Do not overlay the logo with patterns or images.
  5. Let it breathe! Leave adequate white space around the logo (at least the width of the small hand on all sides of the logo).
  6. Place logo on white background or in a way that it can be easily and clearly distinguishable without changing color. Do not overlay directly on a patterned background. 
  7. Do not add elements to the logo (borders, circles, arrows, underlines, etc).
  8. Do not separate or alter elements of the logo unless with express permission from BWS Awareness.

Download the zip file for print-resolution logo images, including PDF, JPEG, & PNG. By downloading you agree to the usage guidelines above. Need a special file for your print project? Contact us for assistance.

Logo colors

Green: #2DB674

Yellow: #FFCB05

Using Images for Print

If you are having items printed, such as t-shirts or promotional items for fundraising, download the print files above. Print images should be at least 300dpi for clear and scaleable printing. Most printers will accept a high-res PDF, and some will accept a high-res JPEG or PNG as well. Be sure to check with your printer (or in the file setup requirements of a custom products site) to see what file you should use. You will find a print-ready PDF, JPEG, and PNG in the download link above. If you need another file type, please contact us.

It's important to choose the correct image size and resolution when using the logo, especially if you're having printed products made. Print materials require a higher resolution, and have a CMYK format, which matches most printers.

Using Images for Web

Web images are generally 72dpi to be easily viewed online and sized in pixels to match a screen format. Common web images are JPEG or PNG and are in RGB color format, which is not optimized for print. Using a small or web-resolution image (like one copied from Facebook) will usually result in a blurred or pixelated image when scaled up or printed.